AS Introduction

Like Tadao Ando’s architecture design that is elegant in its minimalism, exuding sophistication and confidence in the hectic city life, AS, walks her own path, sings her own tune. No matter how complicated or ultra-luxury fashion becomes AS persists to retain beauty that is pure and clear. Modern simplicity is juxtaposed by minimalist designs. In office, she is a hardworking rationalist; in life, in a book, a CD, a movie, a lecture, even during a break she sought to enrich herself constantly. You cannot easily pry into her emotion and her weaknesses. Her soft and light handselegantly fall on the white keys of a piano, in the crowded and noisy city, maintaining an agile and simple rhythm in life. In 1979, AS Group founded its first brand of fine elegance

HELENE SPARK Introduction

HELENE SPARK, from the age 25, had a charming nature.Unpredictability is HELENE SPARK’s trademark. Her accessories are glamorous and are oozing with romance and nostalgic decorative opulence. It’s difficult not to be astonished by her mysterious and interchangeable styles.HELENE SPARK’s devotion to beauty is part of her nature. I she led by the voice of the wild beauty? Or is she led by the voice of beauty? Every woman deserves to discover her unlimited capability for creativity hidden in her genes. You too, discover your God’s particle and uncapped potential for appeal.

Melrose Introduction

MELROSE exudes a natural and sophisticated aroma.Under this first scent lays an aroma so complex that it truly cannot be imitated. Character and are virtue cultivated; itsinnate beauty and charm underlined by simple elegance.Like flower petals covering European streets, pale with grace and mature in attitude. Encapsulate its embellished style yourself.

MISS Introduction

Miss21 is not in fairy-tale fantasy. She shows attitude and is driven by her independence, strong-mindedness and rebelliousness. She explores the world with ample curiosity like a young child. She is miss21 to be different and to pursue a variety of shoe styles and different heel heights.Miss21 understands that girls should always have the privilege of redefining the past and innovating yet new styles, miss21 takes you on a journey of exploration and adventure! As time goes, MISS 21 never fades. Instead itrepresents the image of “the 21 year-old young lady”. The 21 year-old young lady… that puts on make-up to lookmore mature… searches for Adam and Eve’s love… has a voice of her own … and accessorizes with MISS 21 products… MISS 21 is the best choice for you!

BYHUE Introduction

BYHUE takes its name from two words: “BY,” meaning “by” or “created by,” which also sounds like the Chinese word for “one hundred,” and “HUE,” meaning “colour.”
Together, BYHUE represents the idea that you are the creator of your own hundred colours — the colours that fill your life and express your individuality. We hope every girl who walks into BYHUE discovers a pair of shoes that reflects her personal style and allows her to express her unique attitude towards life with every step she takes.
At the heart of BYHUE is the belief that all things beautiful begin with living thoughtfully — New Day, New Life. Every new story begins with a new day. We encourage everyone to discover the little surprises hidden in everyday life, become an observer of their own world, and embrace their creativity to make each day a little more interesting.